CAPABILITIES

Content Marketing

Launch a thought leadership engine in 8 weeks or less with Brand 360°.

Brand 360° is an integrated engagement designed to help lean B2B marketing teams scale an effective brand marketing function quickly, cost-effectively, and with unrivaled technical integrity. Created to address the increasingly blurred lines between sales enablement, brand marketing, public relations, and demand generation, Brand 360° is the content engine that powers and connects all of these initiatives.

OUR SERVICES

Your fully-managed, 360° content engine.

Brand 360 includes everything your company needs to deploy a world-class content marketing engine powered by frequent, substantive thought leadership. Through our partnership, clients take advantage of an entire department’s worth of content and create output for a flat monthly fee that rivals the cost of two mid-level marketing hires.

Strategy & Planning
  • Editorial Calendars

  • Social Listening

  • Analytics Reporting

  • Topic Lists & Interview Prep

  • Guest Outreach & Booking

  • Topical Research Outlines

Strategy
& Planning
Creative & Production
  • Quarterly White Papers

  • SEO-Rich Blog Content

  • LinkedIn Video Content

  • LinkedIn Carousel Content

  • Email Marketing Campaigns

  • Podcast Production

Creative
& Production
Placement & Distribution
  • Paid Ads & List Building

  • Boosted Content

  • Native Advertising

  • Earned Media Placement

  • Guest Features / Placements

Placement
& Distribution

OUR APPROACH

Marketing meets investigative journalism.

Our methodology is designed for companies with complex offerings that are often first-to-market, and with buyers who are most likely to discover those offerings through research & content consumption. We create and place content that meets buyers right where they are in their search for knowledge. We start by standing in your customers' shoes, conducting research, asking tough questions, and then using the insights we garner to build content that bridges the gap between how you think and talk and how the rest of the world does.

Fully-Integrated

We assume full ownership of the content function. Your dedicated strategist will serve as your company’s Director of Content Marketing, and we’ll own everything from planning and creation to project management.

Thesis-Driven

To be a thought leader requires a thesis: a distinct set of ideas or beliefs that define where you think the industry is going, how things should be done, trends people should be following, etc. We'll help you define yours. 

Interview-Based

We facilitate Interviews with your subject matter experts, allowing us to turn 1-2 hours of an expert’s time into an entire month’s worth of written and video content, minimizing the time and cost of their involvement.

HOW IT WORKS

We bring the playbook, tools, and talent. You show up.

Our program empowers  clients to produce an entire department’s worth of work at a fraction of the time, labor cost, and learning curve, by capitalizing on our talent infrastructure and the strategic playbooks our staff has spent years in the trenches developing. 

  1. Performance & KPI assessment

  2. White Paper Topic selection

  3. Client Satisfaction & Feedback

QUARTERLY
Business Reviews
  1. Editorial Planning & Interview Prep

  2. Expert Interviews & Recording

  3. Creation, Writing, & Production

  4. Approval, Scheduling, & Reporting

MONTHS 3 - 12
Monthly Cadence
  1. Kickoff Meeting

  2. Brand Deep Dive

  3. Positioning Sprint

  4. Target Audience Exercise

  5. Proposed Company Thesis

  6. Supporting Content Pillars

  7. Final Messaging Platform

  8. Tech Stack Configuration

MONTHS 1 - 2
Strategy & Foundations
Scale up creative without the payroll burden.

We built an in-house creative studio to give clients flexible access to designers, developers, and other creatives to support their ad-hoc needs. We’re here to help in a flexible capacity, so you don’t have to expand headcount or worry about writing briefs, balancing workloads, managing projects, or overseeing freelancers.

Free up bandwidth for your marketing leader.

Brand360 offers an all-in-one solution for marketing leaders looking to delegate content. We assume full ownership of the content function. Your dedicated strategist will serve as your Director of Content Marketing, and we’ll own everything from planning and creation to project management.

Protect your integrity with editorial review.

Comprised of senior tech writers and content marketers, our team has spent an average of 12 years in complex B2B industries, translating jargon into digestible stories that C-level decision makers will discover, read, and share.

Save time for your subject matter experts.

Our interview-based approach allows clients to confidently delegate the most time-intensive component of content marketing: writing. This process minimizes the time required by your internal experts, while ensuring your voice and technical integrity always remain protected.

Go live in 8 weeks– not 8 months.

With our infrastructure, process, and decades of technical writing experience, our clients are able to spin up an entire content marketing function in drastically less time, alleviating the learning curve and payroll burden otherwise required to build a full content team in-house. 

Skip the learning curve– and the hiring spree.

Produce a department’s worth of work at a fraction of the time and labor cost, capitalizing on our talent infrastructure and the strategic playbooks our staff has spent years in the trenches developing. The result is a full-service content team for a fraction of the cost and setup time.

THE PAYOFF

The most efficient way to scale a B2B content marketing program

How you'll win from our model:

Turn your expertise into demand for your brand.

Programs starting at $20,000 / month