Launch a thought leadership engine in 8 weeks or less with Brand 360°.
Brand 360° is an integrated engagement designed to help lean B2B marketing teams scale an effective brand marketing function quickly, cost-effectively, and with unrivaled technical integrity. Created to address the increasingly blurred lines between sales enablement, brand marketing, public relations, and demand generation, Brand 360° is the content engine that powers and connects all of these initiatives.
Your fully-managed, 360° content engine.
Brand 360 includes everything your company needs to deploy a world-class content marketing engine powered by frequent, substantive thought leadership. Through our partnership, clients take advantage of an entire department’s worth of content and create output for a flat monthly fee that rivals the cost of two mid-level marketing hires.
Strategy & Planning
Topic Lists & Interview Prep
Guest Outreach & Booking
Topical Research Outlines
Creative & Production
Quarterly White Papers
SEO-Rich Blog Content
LinkedIn Video Content
LinkedIn Carousel Content
Email Marketing Campaigns
Placement & Distribution
Paid Ads & List Building
Earned Media Placement
Guest Features / Placements
Marketing meets investigative journalism.
Our methodology is designed for companies with complex offerings that are often first-to-market, and with buyers who are most likely to discover those offerings through research & content consumption. We create and place content that meets buyers right where they are in their search for knowledge. We start by standing in your customers' shoes, conducting research, asking tough questions, and then using the insights we garner to build content that bridges the gap between how you think and talk and how the rest of the world does.
We assume full ownership of the content function. Your dedicated strategist will serve as your company’s Director of Content Marketing, and we’ll own everything from planning and creation to project management.
To be a thought leader requires a thesis: a distinct set of ideas or beliefs that define where you think the industry is going, how things should be done, trends people should be following, etc. We'll help you define yours.
We facilitate Interviews with your subject matter experts, allowing us to turn 1-2 hours of an expert’s time into an entire month’s worth of written and video content, minimizing the time and cost of their involvement.
HOW IT WORKS
We bring the playbook, tools, and talent. You show up.
Our program empowers clients to produce an entire department’s worth of work at a fraction of the time, labor cost, and learning curve, by capitalizing on our talent infrastructure and the strategic playbooks our staff has spent years in the trenches developing.
Performance & KPI assessment
White Paper Topic selection
Client Satisfaction & Feedback
Editorial Planning & Interview Prep
Expert Interviews & Recording
Creation, Writing, & Production
Approval, Scheduling, & Reporting
MONTHS 3 - 12
Brand Deep Dive
Target Audience Exercise
Proposed Company Thesis
Supporting Content Pillars
Final Messaging Platform
Tech Stack Configuration
MONTHS 1 - 2
Strategy & Foundations
Scale up creative without the payroll burden.
We built an in-house creative studio to give clients flexible access to designers, developers, and other creatives to support their ad-hoc needs. We’re here to help in a flexible capacity, so you don’t have to expand headcount or worry about writing briefs, balancing workloads, managing projects, or overseeing freelancers.
Free up bandwidth for your marketing leader.
Brand360 offers an all-in-one solution for marketing leaders looking to delegate content. We assume full ownership of the content function. Your dedicated strategist will serve as your Director of Content Marketing, and we’ll own everything from planning and creation to project management.
Protect your integrity with editorial review.
Comprised of senior tech writers and content marketers, our team has spent an average of 12 years in complex B2B industries, translating jargon into digestible stories that C-level decision makers will discover, read, and share.
Save time for your subject matter experts.
Our interview-based approach allows clients to confidently delegate the most time-intensive component of content marketing: writing. This process minimizes the time required by your internal experts, while ensuring your voice and technical integrity always remain protected.
Go live in 8 weeks– not 8 months.
With our infrastructure, process, and decades of technical writing experience, our clients are able to spin up an entire content marketing function in drastically less time, alleviating the learning curve and payroll burden otherwise required to build a full content team in-house.
Skip the learning curve– and the hiring spree.
Produce a department’s worth of work at a fraction of the time and labor cost, capitalizing on our talent infrastructure and the strategic playbooks our staff has spent years in the trenches developing. The result is a full-service content team for a fraction of the cost and setup time.